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Laura Smith
Global Head Of Marketing
What I do at MMR Research
I lead global marketing at MMR Research Worldwide, looking after all 5 MMR Family companies and a team of 10 spanning the UK, US, South Africa and APAC. Together, we work across brand, demand generation, content, product marketing and digital.
We help the world's biggest food, drink and personal care brands work out what people actually want, with a focus on developing unforgettable, sensory-driven product experiences that make people return to a product time and time again.
We help the world's biggest food, drink and personal care brands work out what people actually want, with a focus on developing unforgettable, sensory-driven product experiences that make people return to a product time and time again.
Who am I?
I joined MMR in 2015 as a Marketing Assistant and spent the next six and a half years working up to Associate Director of Global Growth Marketing, picking up my CIM along the way. In 2022 I left for a Head of Marketing role at a video production agency. It taught me a lot about how start-ups behave, but after 2 years I missed the research world too much, so I came back to MMR in 2024 and have led the marketing function since this summer.